2015 was such an exciting, transformational year for every aspect of mobile, you’d be forgiven for asking “how much more can it rise?” Well, read on as we share our thoughts on the drivers and trends that will make this year, the official Year of Mobile.
(NB: Look out for links to case studies and support content, throughout!)
With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it’s become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and e-commerce as a threat, some savvy retailers have embraced the adage “if you can’t beat them, join them.”
So how are these bricks-and-mortar retailers using mobile and social apps to their advantage – and what can you do to keep consumers from going elsewhere to shop? Follow these nine suggestions to make the sale.
Original Post By: Andrew Lipsman
Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit was in driving app usage.
We spend more time than ever before using our mobile devices, but particularly our smartphones. What’s become clear is that much of how we use our smartphones occurs on a very habitual, almost unconscious basis. Here are some of the highlight findings from this report illustrating just how ingrained our behaviors have become
Original article written by Katie Stanfield, working as a mobile app developer with Xperts Infosoft.
Whether it is about shopping, ordering your favourite food, saving money, hiring a cab or any other routine activity online, which devicedo you pick up at an instant to carry all such activities? Your Smartphone, right! Well, it is same with every one of us. Our cellular device has emerged as a real friend in need and is playing a crucial role in simplifying our daily tasks, changing your outlook towards information. It is not at all wrong to say that technology of mobile is growing at the speed of light and the apps have become an integral part of the digital ecosystem. In fact, these apps are progressing to make ubiquitous presence. However, staying up-to-date with the latest trends of mobile app development has become order rather than merely an option.
The good news is certain players in the Hotel sector are ahead of the game when it comes to Beacons and Locational-Based Marketing. Marriott especially, is one brand that’s clearly invested in leveraging the technology to drive up their customer experience rating.
For such a fiercely competitive industry, constantly forced to find new and innovative ways to protect its business against eroding forces such as the falling cost of travel, accommodation alternatives like Air B&B, and the ever-increasing army of travel bargain websites, Beacons represent a significant opportunity to carve out a genuine point of difference. Especially if the Hotel operation has a loyalty programme and existing pool of guest preference information to leverage.
So in no particular order, here are 5 very good reasons why Hotels should be considering investment in Beacon technology.
Museums & Art Galleries
As part of ARworks continued commitment to assisting brands and businesses deliver exceptional customer experience through strategic Mobile App solutions and creative technology, over the next few weeks we’re going to be sharing a series of posts that list some top-line reasons why Beacon technology (and Location Based Marketing) should become a regular addition to specific industries and venues.
For this first post we’re focussing on Museums and Art Galleries. Other than retail, arguably one the most verdant environments for the many benefits Beacons bring to the table.