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Mobile Application Development In Dubai – What Business Owners Should Know

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Mobile application development in Dubai and various global centres has risen in popularity as more and more consumers purchase smart devices and download apps. Businesses which were once wary about the potential of mobile marketing are quickly being convinced both by the continued rise in the sales of smartphones and tablets as well as the increase in usage of these devices.

Businesses utilise apps in several ways, depending on their needs. Among the most popular uses of mobile apps for business are customer engagement, customer support and promotion. Some online merchants and service providers have benefitted from app development by utilising apps as another platform to bring their products and services closer to consumers. Also, there are businesses which have found great success in utilising apps internally, allowing them to boost the productivity of their employees.

But despite the ready availability of developers to help businesses create and launch their apps, business owners should know that there are several tasks to perform before, during and after the creation of the app. Here’s a brief rundown.

The goal of every business in app development is to deliver value to those who download it. It does not matter if your business is going to use it for marketing and promotion or if you want to generate profit directly from it. As such, it is the task of the business to listen to feedback, both positive and negative, from consumers until your app has been tweaked to a point where it truly provides value to them.

One of the most common errors of businesses that have apps developed for them is to go with the notion that “more is more.” As with a lot of things, the opposite is true. In the design and the development of the app, remain steadfast to your goal and eliminate bells and whistles that may look and sound good initially but add no real value. Design is also integral to the success of an app. Beyond appearance, the interface of your app should make it easier for those who download the app to navigate and explore the features.

Developing an app and putting it on iTunes or Google Play may seem like a simple and straightforward endeavour. But having your app downloaded is very much like having one foot in the door. Unsatisfied customers can easily delete your app with a couple of flicks on their smart device. As such, make sure that prior to launch, your app has undergone extensive testing and tweaking to minimise bugs and problems consumers may encounter once they download it.

Many business owners, especially start-ups, will immediately know that the app market can be quite competitive. As such, it is imperative to utilise various tools to promote their apps through press releases, social media and through the creation of microsites.

Beyond Mobile Application Development – Companies In Dubai Should Promote Their App

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More and more companies around the world are now realising the value of integrating mobile marketing strategies in their overall marketing campaigns. As the sales of smart devices continue to rise, companies cannot simply think of mobile websites and mobile apps as luxuries they can easily forgo.

And while businesses can now have mobile apps built for them by specialists in mobile application development, companies in Dubai should not forget that app development is just one step in a long process. Even before your app is launched on iTunes, Google Play or on both app stores, you need to craft a marketing strategy that will allow your mobile app to get noticed by customers. Here are a few ideas to consider.

Whatever channels you are considering to use to promote your new app, you should take your time to make an informative press kit. Apart from crafting a clear and compelling copy, you should also include in your press kit your company logo, a screen capture of the app, the app icon, and even links to a microsite or video channel. As much as possible, your press release should concisely tell how your app can benefit your target audience. You might also consider delving into keyword research to enable your app to be easily found in app stores.

Another good way to promote is to build a microsite which customers can view when they want to know more about your new app. While many users go directly to app stores, a significant portion of consumers are driven by the Web. You can utilise videos to provide customers with a short glimpse of what the app can do for them. You can also ask customers to give their email address to stay informed about the release of the app.

Of course, you should make sure that the content of your microsite is updated with fresh content to help it become more visible online. It also helps to share the content of this microsite on social networking platforms to build more hype and enable your social media followers and fans to share your posts about the launching of your app to their friends.

After submitting your app to an app store, it is now time for you to determine a launch date and generate buzz for the release of your app. You might want to contact tech and trade blogs for write ups and reviews.

Once you’ve launched your app, you still have much work to do. Chief of these is getting feedback from customers who have downloaded your app. With feedback in hand, you can use this information to tweak your app and even to reach out to customers and answer issues they have with your mobile app.