Tesco 4in1 Aqua Activation
VR and AR experiences in the Summer Campaign
Fact Sheet
Client
We Are Agency
Date
Summer 2017
Project
Family Aqua Event Series
Technology
VR and AR
Platform
Unity, 360 video, Vive, Gear VR
The Event
Tesco organised a 15 day roadshow in 15 different cities to entertain their customers with water related programs. We’ve developed 3 different VR/AR solutions which were played with great success during the events.
Vive Sailing
Customers could experience an existing VR sailing game on HTC Vive and try how to control a boat on the stormy sea. One learning from this was that the HTC Vive is not a great friend of direct sunlight.
Waterpolo VR
An extraordinary VR 360 footage of a waterpolo match. We’ve placed our 4K 360 camera under the goalkeeper and recorded all actions going on while the teams were trying to score – or defend. What looks like a regular teamsport above the water – is an actual fight and duel below..
Tesco AR Sailboat
We’ve build a branded 3D Tesco sailboat and developed 2 separate AR games using it.
LOGO FINDING GAME – We’ve hidden 8 logos of different sizes on the boat, which appeared on a round shaped Tesco beach print. Customers had to find and click on all of the logos, to win a gift.
AR LEAFLET AS A WINNING VOUCHER
The leaflet, distributed to the customers, was a winning voucher as well. When they held it in front of the iPad app, we’ve developed, the boat with a fireworks and the text “YOU’VE WON” appeared on it randomly. So a regular leaflet became a ticket to win.
