Augmented Ride with Santa
Christmas Activation in the Auchan hypermarkets for Immochan – AR with a 3 dimensional marker
The fairy world of Christmas came alive with the help of Augmented Reality in the Auchan hypermarkets in December.
http://www.youtube.com/watch?v=rvUuW43tyC8
Kids could jump into the colorful sleigth of Santa Claus, travel around with it in the store and even train the reindeer, standing in front of the sleight. Just a quick click on the screen of the iPad and the deer lays down for a little rest or makes push ups to get warmed up.
Promoters were making photos on the kids, who were sitting in a cube, on a chair. The printed sides of the cubes were acting as a 3d marker – so you could look at on the cube from any direction, the virtual AR sleight will appear under/around the kid with the deer in front of it
The photos of the children sitting in Santa’s sleight were printed or has been sent to the kids to make a long lasting memory with Santa-s deer.
The app was not made public, it was only used on the event.
