Common Consumer Issues With Mobile Apps Dubai Developers Should Remedy

Leading information technology research and advisory firm Gartner expects annual mobile app downloads to breach the 102 billion mark by the end of the year — about double the total downloads in 2012 which reached 64 billion. The research and advisory firm expects this trend to carry over to the following year, driven by the appetite of consumers for getting their hands on smart devices for the first time. However, the firm also expects such robust growth to taper a few years down the road.

This data is particularly relevant to developers and business owners who want to further enhance their online and mobile presence through mobile apps. Dubai developers and business owners may have this trend of consumer appetite by their side, but consumers also have their own complaints about apps available in both iTunes and Google Play. Here are a few of the most common glitches encountered with these apps that lead users to delete them from their devices.

One of the most common pet peeves consumers have about mobile apps is the unnecessary notifications they get, from emails to push notifications. While many apps provide for a way configure the delivery of these notifications, most consumers simply do not want to go to the settings page and go through the hassles of tweaking app settings.

Another common woe faced by consumers is the lack of updates on the part of the developer. Even great apps need a little tweak and update here and there from time to time to fix bugs. However, when the developer fails to deliver much needed updates, this prompts consumers to abandon the app.

Customer ratings can help push the rankings of a mobile app in iTunes and Google Play. However, if consumers are frequently bombarded by requests to rate an app, such requests can misfire (i.e., negative reviews). Some apps also bombard users to like their page on Facebook or follow them on Twitter. While some apps offer rewards or incentives to users who do follow them on social media, for many consumers, this can be viewed as an inconvenience on their part.

One way that free mobile apps gain revenue is through pop up and full-screen ads. While to many this may be a minor inconvenience, some apps are unresponsive to tapping such that instead of closing the ad, the user is inadvertently directed to another app or mobile page. In turn, this frustrates the user who simply wants to use and enjoy the app.