Campaign Apps
- Increased Reach
- Immersive Experience
- Interactive solutions
- Easy Social Share
- Data Collection
- Example – Audi
Loyalty Apps
- Mobile Loyalty Card
- Club Promotions
- Hypertargeted Offers
- Point Collection
- Simple CMS
- Example – Douglas
Catalogue Apps
- 3D interactive products
- Configurators
- Unlimited items
- Multimedia Pages
- Mobile Shop
- Example – T-Mobile
Event Apps
- Giant, interactive products
- Virtual Brand Worlds
- Treasure Hunts
- Mall Activations
- Immersive Pano Expos
- Example – Rexona
Magazine Apps
- Weekly leaflets
- Personalized offers
- Real time, dynamic prices
- Unlimited Pages
- Free Distribution
- Example -Watch
Game Apps
- Product Games
- Motivation with Prizes
- Strong Social Integration
- Short Dev Time
- High End 3D graphics
- Example – Kinder Bueno
Functional Apps
- Creative app concepts
- Useful functions
- Regular Use
- Simple design
- Up-grades – maintenance
- Example – ADJD
B2B Apps
- 7/24 partner management
- Guaranteed Reach
- Simple, fast interaction
- Heavy Back End
- Heavy back-end
- Example – Ginzinger
CRM Apps
- No-cost touch points
- Deep Analytics
- Multimedia Content
- Dialogue with Customer
- Push Notifications