The dominance of smartphones in everyday life is growing at an unbelievable pace – and it will increase for several more years. At our fingertips throughout the day, our phones are gradually replacing nearly all media channels – television, desktop/internet, radio and print media. Brands are finding that tried and true advertising methods simply no longer work on this instrument : as a new medium and communications channel, mobile requires new and different approaches.
Mobile offers immersive user experiences, constant connection, rich interaction, endless usability and, of course, mobility — in ways we hardly imagined possible just a few short years ago. It has also changed the way we interact with our devices. We have an increased appetite for experiences that are pushing the limits of physical space and time. Brand messages that are heard and shared have to be increasingly visual, exciting, interactive, immersive — and available just at the right time. These are the promises technologies such as Augmented Reality (AR), immersive and interactive 3D technologies, iBeacon and others deliver. And because ARworks has been in the business of creating these technologies for the past five years, this is, indeed, a very exciting time for us.
Our team unites a global-minded group of advertising and technology people. Because we have been there, we understand and always start with the needs of a brand, whether it comes to us directly or through an agency. Our technologists are core members of our team with deep expertise but fresh curiosity about our field. And we are all grateful that there is no such thing as a boring day. Together, we are here to offer you creative, innovative and efficient ideas as well as the technologies that turn them into assets to help your business.
Thank you for visiting us here, and we look forward to hearing from you soon.
Sab Budahazy
CEO
ARworks