Smartphones and apps are used more and more as a marketing channel and in this sense competing with TV, Radio, Outdoor and naturally other Digital solutions on the web. Companies and marketing professionals feel the need that they have to be present on their (potential) customers devices, they have to integrate mobile into their campaigns – they have to go Mobile. The challenge is to understand this platform and the advantages it gives to the marketer. This is not that easy, since the rules, technics, which ensure that we can realise all of the benefits Mobile gives us, are not elaborated yet in details. To help professionals to avoid that they should learn these from their own experience or mistakes we’ve prepared a short practical summary with hands on rules on the topic: “How to use smartphones and apps in Marketing”.
